SmartMail and EDDM
- Oct 13, 2022
- 1 min read
SmartMail and EDDM are two different types of direct mail. While SmartMail uses an address database, EDDM allows for targeted marketing. This type of mailing allows businesses to reach a large number of people without needing a mailing list. This type of mailing is most effective in areas where a business is not well known or has limited exposure.
EDDM offers more flexibility for businesses. Instead of mailing the same message to every address on a route, EDDM allows users to design multiple types of mail, including postcards and brochures. They can choose a template design and fill it with their brand images and messages. EDDM is a great option for businesses that want to reach a large number of customers at a low cost.
EDDM is a service provided by the United States Postal Service (USPS). This method of direct mail allows businesses to reach a wide area with a smaller budget than traditional direct mail. It is also an efficient way to increase brand awareness and local penetration. It can also generate a large amount of leads and inquiries. In addition to that, it can reduce the costs of mailing. The USPS offers two types of EDDM.
EDDM postcards are an eye-catching mailing option. EDDM postcards can be as large as 6"x11" and as small as 2.75"x9". The USPS has specific guidelines for postcard size, which play a large role in determining the cost of EDDM. In general, smaller postcards will cost less than larger ones.
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